I help startups, enterprises, and institutions transform ideas into intuitive digital experiences — while also creating contemporary artworks exhibited across galleries and private collections.
Product designer, UI/UX consultant, design mentor, guest lecturer, creative strategist and contemporary artist. I move fluidly between boardrooms, classrooms and the studio — connecting strategy, craft and emotion.
Whether you're a founder, a college, a gallery, or a collector — here's where to find the work most relevant to you.
A full-stack design practice spanning strategy, interface, brand, and the studio.
From zero to launch — strategy that turns ambiguity into clear, usable products.
Interfaces that feel effortless across every surface and scale.
Identities and creatives that make brands unforgettable.
Consistent, intentional brand presence that drives engagement.
Sharing craft as guest faculty and mentor to emerging designers.
Paintings and mixed media bridging emotion and form.
A complex enterprise analytics suite rebuilt on a unified design system — cutting time-to-insight and unifying every product line.
A scalable web platform to manage data, products, and operational workflows.
A habit-forming wellness companion for a Series A startup — designed around quiet rituals rather than streaks and noise.
A soothing, behaviour-science-led mobile experience people return to daily.
A WCAG-AA portal that turned confusing, inconsistent government forms into clear, guided journeys served to millions.
Plain-language, accessible digital services unified across departments.
A rigorous yet flexible path from first question to lasting impact.
Immersing in the problem, users, and business context.
Interviews, audits, and evidence over assumptions.
Framing direction, priorities, and success metrics.
Systems, flows, and interfaces with intent.
Making ideas tangible to feel and test.
Validating with real users, iterating fast.
Shipping polished, accessible experiences.
Measuring, learning, and refining over time.
"Ritika reframed our entire product. She brought clarity where we had chaos and a design system our team still lives by."
"The most engaging guest lecturer our students have had. She makes design thinking tangible and inspiring."
"Her work bridges discipline and emotion. The commissioned piece is the centrepiece of our collection."
Whether it's a product, a brand, a workshop, or a commissioned artwork — I'd love to hear about it.
