Commerce App

A fast-growing direct-to-consumer brand had a clunky checkout and low repeat-purchase rates. Browsing felt generic and the path to purchase leaked customers at every step.

They needed an experience as warm and considered as their products.

I reimagined product discovery and browsing, then rebuilt checkout into a fast, reassuring flow with clear progress and trust signals. A warm, tactile visual identity carried through every screen, giving the brand a distinct, premium feel.

Quick rounds of testing validated the new flows before launch.

The refreshed experience converted more shoppers and brought them back more often.